Holiday Shopping Insights 2018: How Brick-and-Mortar Can Turn the Tables on Amazon

Euclid’s report outlines consumers’ shopping behavior and preferences around the 2018 holiday shopping season. Top retailers across the country have already indicated plans to close on Thanksgiving this year. Yet the Euclid survey found that Thanksgiving (30 percent), Black Friday (28 percent) and the day after Christmas (28 percent) are likely to be the busiest days for all respondents shopping in brick-and-mortar stores.

“Let’s face it: Amazon is unquestionably the king of online, no matter the season,” said Brent Franson, CEO of Euclid. “But physical retailers can flip the script during the holiday shopping season by doing what Amazon can’t: engaging with customers in an experiential way. Brick-and-mortar should push hard on those big in-store days — Thanksgiving, Black Friday, and the day after Christmas — to make the biggest dent.”

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