Ego Free Leadership: Ending the Unconscious Habits That Hijack Your Business
![](https://www.mytotalretail.com/thumb/?src=http://network.napco.com/total-retail/wp-content/uploads/sites/17/2017/09/Ego-Free-leadership-cover.jpg&w=300&h=380&a=top)
One of the greatest challenges retail executives face is striking a balance between the tasks required to maximize productivity and the people skills necessary to create a culture where customer service and excellence are the norm.
Far too many retail executives become so mired in the short-term “bottom line” that they neglect to nurture the leadership skills that lead to long-term results. One of the greatest dangers these executives face is falling victim to their own egos — egos which can prevent them from making sound business decisions, unconsciously set a poor example, and create a culture where poor customer service and underperformance are an acceptable way to work.
In fact, retail leaders who don’t keep their own egos in check run the risk of creating a culture where despite having employees who are talented and hardworking, dysfunction reigns.