Digital Personalization: The Missed Opportunity

Reflektion, the artificial intelligence-driven customer engagement platform for top retailers and brands worldwide, recently announced findings of new research and a consumer survey. The report titled “Digital Personalization: The Missed Opportunity” – based on results from the top-100 North American online retailers as ranked by their web sales and a national survey of more than 500 consumers — found that fewer than half of retailers are successfully using even the most basic personalization techniques, while even less are using advanced techniques to customize shopping experience.

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