Capitalizing on Retail Disruptions
Digital disruption is changing retail and there’s no going back. At the core lies a massive swing in the balance of power between retailers and their customers. Today the consumer holds all the cards with instant access to data about products and services from a global retail marketplace. Every strategy, every product, every service can be quickly compared and evaluated. As a result, it’s more important than ever to be customer-centric.
To build engagement and understand customers, you have to know who they are, what they want, and what is important to them. Location provides a common data point that allows retailers to join disparate information sources, unlock new insights about customers, and understand how they interact with the retailer. Geography helps retailers understand why things happen where they do.
All the data retailers use – consumer sentiment, web site traffic, demographics, footfall patterns – are geographic in nature. Being able to tie business activities to locations – from purchases to delivers – enables retailers to understand why things happen in specific places. Innovative location-based technology allows the interrogation of structured and unstructured data about customer interaction with retailers across channels. It creates smart maps that uncover where people work and play, where they travel, and what their priorities are. It provides insights that retailers can’t find anywhere else.
Learn how location intelligence can shed light on customer behavior and enable retailers to launch successful, customer-centric strategies.
