Resource Library : Omnichannel
Why Buy Online, Pick Up In-Store is the Key to Omnichannel Success

While omnichannel retail has been a mantra for years, retailers are finding that it’s time to deliver on the promise. Half of consumers reported using buy online, pick up in-store (BOPIS) in the past year, and major retailers are finding that a significant portion of their e-commerce revenue is now generated by BOPIS orders. This report lays out the challenges and potential of BOPIS, and explores major retailers’ BOPIS methods and experiences through an exclusive survey.
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