Resource Library : Branding
Build a Brand Without Promotional Discounts
People are shopping online because of its inherent convenience, but research shows it’s also easier to find better prices.
As you work to build a desirable brand with loyal, long-term customers, how do you attract and convert them without cheapening your brand identity?
Read our latest e-book to learn:
- what’s driving the discounts;
- how discounting creates a vicious cycle and downward spiral of lower pricing; and
- one way to tap into shoppers’ psyches to convert them — without a discount.
