The store is more relevant than ever as customers now use it as an extension of the digital journey. To accommodate, retailers are required to not only implement increasingly sophisticated digital solutions in their stores, but in many cases redesign all or part of their brick-and-mortar presence to enable these new digital capabilities. With a strong economy and, for most retailers, a realization that they must reassess their strategy, 2019 will be a healthy year for in-store investments.