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"2024 Retail Technology Report"

An Analysis of Market Trends, Buying Behaviors, and Future Opportunities

In this rapidly evolving retail landscape, technology is no longer a luxury — it’s a necessity. Total Retail’s 2024 Retail Technology Report provides a comprehensive analysis of how leading retail organizations are leveraging technology to optimize operations, enhance customer and employee experiences, and drive business growth. Based on insights from retail executives and technology decision-makers, this report sheds light on current technology usage, future investment plans, and the critical decision-making processes that guide retailers’ tech strategies.

Key findings include:

· Retailers are planning to increase tech spending by 6 percent to 10 percent in the next 12 months.

· AI is now mainstream, with generative AI predicted to have the biggest impact on retail this year.

· Retailers are prioritizing order management systems and customer data platforms to create seamless cross-channel shopping experiences.

· Investment in augmented reality (AR) is growing, with one-third of retailers planning to adopt it.

· Concerns over theft are causing a pullback on automated self-checkout solutions.

Download the report to uncover the latest trends and benchmark your tech strategy against industry leaders.

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