Resist the Urge to Send Image-Only Emails

There's been much written in the past month regarding Google's new Gmail policies. To review, Gmail has begun caching images within their emails and announced that it's safe to display images within email by default.

From a marketing perspective, there are pros and cons around user experience, reporting and data. Email experts have been quick to spin as to why this is good for the industry. However, it's important to consider why image-based emails are bad for your program. Specifically, the long-held practice of sending single image emails.