Preparing Your Email Marketing Strategy for the Holidays, Part 3

In the final installment of this three-part series (make sure to check out parts one and two), I examine why it makes sense to ramp up your frequency during the holidays, when to begin your holiday promotions and leave you with some offer strategies that work.

Stepping Up Your Frequency
As you all know, the holidays are a "make it or break it" time and you want to make the most of it. So, this is the time to take a calculated risk and step up your email frequency. One big danger in doing so is that you'll get more opt-outs, but you'll also get higher sales. It's a trade-off — and one that's worth taking.