Preparing Your Email Marketing Strategy for the Holidays

By Reggie Brady

The holidays are a "make it or break it" time for marketers. During this peak season, consumer buying behavior changes and shoppers are much more willing to buy gifts in a variety of categories. They're looking for the best deals, gift ideas and the hottest items.

Now is the time to begin planning your email marketing strategy for the holidays. Anything you do now to improve your email performance will pay benefits for the rest of the year and position you for success during the holidays. Consider the following tips to help you get started:

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Reggie Brady Author's page Regina (Reggie) Brady is president of her own e-marketing and direct marketing consultancy, Reggie Brady Marketing Solutions. She is a leading authority on Internet direct marketing and has held executive positions in Internet marketing at FloNetwork Inc. (subsequently acquired by DoubleClick), Acxiom/Direct Media and CompuServe.

Preparing Your Email Marketing Strategy for the Holidays, Part 1