Sales Down? Looking for Causes? Here's a Checklist

PATIENT: “Doc, we’ve recently experienced a sales drop and I don’t understand why. What’s the best way to track down why it happened and how to fix it?”

CATALOG DOCTOR: “You’re doing right to quickly dig into causes behind the sales drop. The quicker you know why, the faster you can fix things. Here’s a checklist of the top reasons I’ve seen over the years for surprise sales declines. Check if your catalog has recently experienced any of these changes.”