How Do Your Products Wow?

Have you noticed how frequently the word "wow" is being used in advertisements these days? It's on billboards, in print ads, in 15-second TV spots and more. For years, business consultant Tom Peters has encouraged companies to deliver wow projects and products as a way to differentiate themselves from competitors. Best-selling author and consultant Seth Godin coined the term "purple cows" for attention-getting products, and also urged brands to up their wow factor.