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Like everyone involved with multichannel retailing, both as a consumer and supplier to the industry, I'm awash in the changes brought about by e-commerce. We're inundated with search engine optimization and paid search, mobile commerce, social networking, and email marketing (is that already archaic?). The explosion of internet marketing has reduced the size and number of paper catalogs, and created demands on brick-and-mortar retailers to integrate live and online customer experiences.
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