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Like everyone involved with multichannel retailing, both as a consumer and supplier to the industry, I'm awash in the changes brought about by e-commerce. We're inundated with search engine optimization and paid search, mobile commerce, social networking, and email marketing (is that already archaic?). The explosion of internet marketing has reduced the size and number of paper catalogs, and created demands on brick-and-mortar retailers to integrate live and online customer experiences.
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Craig Harding
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Craig Harding is the president and founder of Direct Tech, Inc., provider of demand planning, inventory optimization, merchandise planning and analysis software. Direct Tech is the industry leader, helping catalog and e-commerce merchants drive profitability, increase demand and optimize inventory investment by providing best-in-class applications and services for more than 20 years. Prior to founding Direct Tech in 1989, Craig was a consultant in the direct marketing industry and performed strategic planning, system development and system implementation services for direct marketing companies. He previously held leadership positions in finance and information systems at ConAgra and QVC.
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