5 Steps Toward Omnichannel Success

"Omnichannel" is one of the hottest buzzwords in the retail industry. Yet while everyone is talking omnichannel, relatively few brands understand what it means, and even fewer have the back-end logistic and fulfillment capabilities to achieve true omnichannel success.

At Dotcom Distribution, we believe omnichannel is about more than simply offering multiple channels for consumers to buy from you. It means that consumers have the opportunity to seamlessly shop, purchase, fulfill and return from every possible channel and location. The problem is that most of the marketplace is currently siloed, with very little crossover between channels or touchpoints — e.g., separate point-of-sale systems, mobile systems, e-commerce systems, etc., that simply don't integrate with each other.