In episode 177 of Total Retail Talks, recorded at the 2018 Shop.org conference in Las Vegas, Bai Gan, chief product officer at Zenni Optical, an online eyewear retailer, discusses the brand's growth from humble beginnings (i.e., selling products out of the founder's garage) into a leading seller of prescription glasses and sunglasses. Zenni Optical currently owns 50 percent market share in the online eyewear retail space, and Gan details how the company plans to increase that number in an increasingly competitive category.