There's more to Woolrich than just plaid flannel. In episode 112 of Total Retail Talks, Rick English, director of web analytics for the iconic outdoor apparel brand, and Paul Corey, senior account manager, Listrak, discuss Woolrich's key digital growth strategies for the 2017 holiday season. The discussion looks back at the 2016 holiday season to reveal what worked, what didn’t, and how to improve. Specifically, English addresses how Woolrich plans to grow this year using promotional marketing efforts, automated email triggers, and by leveraging customer data across channels to drive targeted social media campaigns.