In episode 451 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jon Arnold, executive director of marketing at Bridgestone Retail Operations, a tire and automotive family of brands including Tires Plus and Hibdon Tires Plus. Listen in as Arnold provides an overview of the company (1:00), discusses his career background and role at the organization (1:45), offers insights into Tires Plus' need for a brand refresh (3:05), and details the steps it has taken to become a more modern brand without losing consumer trust and authenticity (4:45).

In addition, Arnold discusses how customer feedback impacted the decision to refresh the Tires Plus brand (5:55), the internal process and collaboration needed to launch the initiative (8:25), associate and customer response to the refreshed brand (11:10), and the marketing efforts necessary to drive awareness of Tires Plus' products and services (14:30). Lastly, he touches on Tires Plus' business goals for the brand refresh (17:30).

As the executive director of marketing of Bridgestone Retail Operations (BSRO), Jon Arnold and his team are responsible for brand and content, media, lead generation, digital experiences, retail experience, CRM and email programs, data and customer research, and more. Arnold joined BSRO in 2017. Prior to his time at BSRO, he built digital experiences for a variety of clients at agencies and startups, including MetLife, Deloitte, Slack, American Express, and more. Arnold began his career in the music business — working with platforms like iTunes and YouTube — and supported Nashville artists like Darius Rucker, Amy Grant, Chris Tomlin, Patti Griffin, The Oak Ridge Boys, and many more. Arnold grew up in Lee's Summit, Missouri, but has called Tennessee home for over 20 years. He attended MTSU and the Quantic School of Business.