In episode 71 of Total Retail Talks, I interview Ellen Davis, senior vice president of research and strategic insights at the National Retail Federation (NRF). This episode was recorded at the NRF's Big Show in New York City earlier this year. Davis discusses the key findings to emerge from a research project the NRF conducted which focused on the shopping behaviors of Generation Z. In addition, she shared her outlook for the retail industry in 2017.
How Sustainable Women's Lifestyle Brand Carve Designs is Growing its DTC Sales