In episode 133 of Total Retail Talks, recorded earlier this year at the National Retail Federation's Big Show in New York City, Aaron Sanandres, co-founder and CEO of UNTUCKit, a retailer of casual men's shirts designed to be worn untucked, and Keith Sherry, chief operating officer, SATO Global Solutions, a global barcode and RFID technology company, joined Executive Editor Joe Keenan to discuss the apparel brand's use of RFID technology. Sanandres detailed how RFID chips embedded in men's shirts, traffic counters and other in-store data points are helping UNTUCKit optimize its merchandising mix.