Episode 5 of Total Retail Talks features a conversation with Rob Mills, senior vice president and chief information officer at Tractor Supply Co. In the interview, Mills discusses why Tractor Supply Co. needed a website redesign, why a cloud-based platform made sense, and how the redesigned site has been integrated with the company's brick-and-mortar stores. The rural lifestyle retailer wanted a website that offered visitors optimal viewing across all devices, better integration with the brand's social pages, and a simplified checkout process.
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