In episode 445 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews David Spector, co-founder and chairman of ThirdLove, a women's intimates and lifestyle brand. Listen in as Spector shares the genesis of the company (0:45), his professional background prior to co-founding the company (4:20), his current role at the business (6:10), and how ThirdLove approaches customer acquisition and retention (9:00).

In addition, Spector discusses customer loyalty and lifetime value in the women's intimates category (11:25), ThirdLove's current marketing mix and strategy (14:20), and growing the brand via influencer, ambassador and referral marketing (17:00). Lastly, he touches on the brand's wide-ranging core customer demographic (18:10) and industry trends he's tracking right now (19:35).

This episode was recorded at eTail West 2024 in Palm Springs, CA.

Dave Spector is the co-founder of ThirdLove along with Heidi Zak and Ra’el Cohen. Spector has always been an entrepreneur, starting his first company in college and another during business school. Prior to founding ThirdLove, he focused on consumer internet, e-commerce, and analytics investing as a partner at Sequoia Capital. One investment, in Stella & Dot, got him particularly interested in female-focused e-commerce. Before Sequoia, Spector was at IBM and Google, where he helped lead Google’s first efforts in commerce with the launch of Google Checkout, Product Search, and Google Analytics. Outside of ThirdLove, he’s an angel investor in two dozen companies and an advisor to others.

Spector has been recognized as a National Retail Federation Disruptor, Goldman Sachs' 100 Most Intriguing Entrepreneurs, and EY Entrepreneur of the Year in Northern California. He's also a certified pilot and enthusiastically very unaccomplished as a triathlete. You can connect with him through social media as well as Crunchbase, eTail, and F6S.