MGM Resorts International is best known for its casinos and hotels (most of which are in Las Vegas, including The Bellagio, MGM Grand, Mandalay Bay, The Mirage, among others), but within those properties the company operates retail stores. In episode 38 of Total Retail Talks, Steve Schnur, director of merchandise planning and analytics for MGM Resorts International, discusses how those stores are using price optimization software to drive profits. From how the price of a bottle of water differs from one resort to the next, to why that bottle of aspirin (needed after a late night of partying) is priced differently on Wednesday morning vs. Sunday morning, Schnur details the intricacies of product pricing at MGM Resorts.