In episode 246 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Alexander Sienkiewicz, chief marketing officer at SwimOutlet, the largest swim retailer in the United States. Listen in as Sienkiewicz discusses the brand's history, its e-commerce offerings, and his career background in retail. He shares how SwimOutlet launched an automated SMS campaign with Attentive, offering inspirational and uplifting messages from Olympian athletes to customers during this uncertain time. Sienkiewicz describes the caused-based marketing campaign, the customer experience for those who participated in the text program, and the positive response the brand has received from its community. Lastly, he discusses how the postponement of the 2020 Summer Olympics has affected SwimOutlet and its marketing efforts, and how the brand has adapted its messaging strategy due to the COVID-19 outbreak.

Alexander Sienkiewicz is the chief marketing officer for Spiraledge, a healthy living company which includes SwimOutlet, YogaOutlet, Swim.com, and Tend.com. Alexander is an e-commerce industry veteran with over 15 years of expertise and leadership in digital marketing. During his time overseeing marketing at Spiraledge, SwimOutlet has become the largest swim retailer in the U.S., has been named an Internet Retailer Hot 100 Company, and listed among the Top 300 online retailers in the U.S. for over half a decade. He has been named one of the 10 most influential people in the sport of swimming by Swimming World Magazine.