In episode 205 of Total Retail Talks, Mary Beth Laughton, executive vice president, omni retail, Sephora, discusses the beauty retailer's approach to omnichannel retail. Laughton details how Sephora listens to its customers, then seeks to deliver innovative solutions across all channels — stores, web, mobile — that best serve their wants and needs. Specifically, Laughton addresses why Sephora's stores are more than just a place to transact, how mobile is impacting the brand's business, and what factors determine the technologies that Sephora invests in.

Laughton is a senior retail and digital executive with a strong background in driving growth through innovative, differentiated consumer experiences. She is responsible for overseeing both stores and dot-com/digital businesses for Sephora US. Laughton is accountable for overall Sephora US P&L as well as consumer experiences and innovation across channels.