By going direct to consumer, luxury bedding brand Boll & Branch has been able to keep its prices competitive without sacrificing the quality on which the brand has built its reputation (its products are made with certified organic cotton). In this episode of Total Retail Talks, Scott Tannen, co-founder and CEO of Boll & Branch, discusses the challenges of going direct to consumer — and what the brand is doing to overcome those challenges — as well as the plan for continuing to grow the business.