Safe and Vault Store, a manufacturer and online retailer of safes and vaults, is using a referral marketing strategy via social channels such as Facebook, Pinterest and Twitter to help it acquire new customers. In episode 51 of Total Retail Talks, Dominic Schwebs, website administrator for Safe and Vault Store, discusses how the referral program works, the results it has been producing, and tips for other retailers on how to use referral marketing as a sales driver.