In episode 165 of Total Retail Talks, Sarah Sheldon, director of e-commerce at Rebecca Minkoff, discusses the reasons behind the luxury fashion brand's incredible growth over the last few years. Sheldon offers details on how Rebecca Minkoff is creating customer engagement with new technologies, such as introducing the see-now-buy-now model, interactive mirrors to improve the in-store shopping experience, and new customer loyalty initiatives. This episode was recorded at this year's Total Retail Roundtable in New York City, and is being sponsored by Synchrony.