In episode 127 of Total Retail Talks, Shelly Madick, co-founder and COO of Bow & Drape, details how the online women's apparel retailer is personalizing shopping for its customers, from the products they purchase to the experiences they have. In addition to speaking about the value of leveraging data to personalize customers’ shopping experiences, Madick discusses, among other things, Bow & Drape's strategy for engaging and acquiring millennials, as well as the retail technology trends the brand is closely tracking.