In episode 228 of Total Retail Talks, Executive Editor Joe Keenan interviews Marcus Wilson, co-founder of NOBULL, a footwear, apparel and accessory brand for people who train hard and don't believe in excuses. Wilson discusses NOBULL's story, including its expansion into physical retail and its organic growth into various areas of the training market. He shares how social media is a huge driver for NOBULL, how a diverse set of people connect with the brand's message, and how the company differentiates itself in a saturated market. NOBULL has a strong community of athletes and trainers that love the brand, and Wilson explains why the digital-native brand decided to expand into brick-and-mortar retail to further engage and interact with customers. He shares how NOBULL's stores and employees provide a memorable experience for shoppers and talks about a recent community event at its Miami store location. Lastly, Wilson discusses the challenges NOBULL has faced in expanding to physical retail as well as his goal to improve inventory management through technology.

Marcus Wilson is the co-founder of NOBULL, an athletic footwear and apparel training brand that launched in 2015. Prior to NOBULL, Wilson held a number of positions in marketing and brand strategy at companies including Reebok and Bose. A seasoned entrepreneur, marketer and storyteller who has spent many years finding ways to help big brands and startups grow, Wilson's areas of expertise include marketing, content creation, entrepreneurship, strategy and operations, e-commerce, and investing.