How Bark Achieves Next-Gen Personalization for Dogs

Total Retail Talks

Total Retail Talks is for retail executives who crave the knowledge and insights needed to stay successful in today's fast-paced industry. Through engaging talks and focused interviews, listeners take away useful information and practical advice from a full roster of retail experts, influencers and leaders.

Next-Gen Personalization for Dogs: How Bark Treats Every Pup Uniquely

In episode 460, Editor-in-Chief Joe Keenan interviews Kristen Elmer, senior director of e-commerce and lifecycle marketing at Bark, the world’s most dog-centric company offering the best products, services and content for dogs and dog parents, including its BarkBox monthly subscription. Listen in as Elmer provides an overview of the Bark business (0:50), her role (3:10), discusses marketing personalization strategy (4:30) and customer demand for personalized experiences (6:15).

In addition, Elmer shares how Bark is powering next-gen personalization with technology partners (7:40), the marketing challenges solved through these partnerships (9:05), and its work with Simon Data (11:20). Lastly, she discusses upcoming improvements to e-commerce and marketing to unify the customer experience at Bark (12:20).