In episode 134 of Total Retail Talks, recorded earlier this year at the National Retail Federation's Big Show in New York City, Steve Wilder, CFO and CIO of City Furniture, a South Florida-based furniture, mattress and home accessories retailer, discusses how the launch of three mobile apps has helped the company's store associates personalize and improve customers’ in-store experiences. Through the use of its new mobile apps, City Furniture's store associates can now access customer data on the sales floor, helping them to make personalized product recommendations as well as offer related items that pair well with previous purchases; process transactions directly on the sales floor, saving customers’ time; and enable customers to apply for retail financing through a City Furniture finance account.