Total Retail Talks
Total Retail Talks is for retail executives who crave the knowledge and insights needed to stay successful in today's fast-paced industry. Through engaging talks and focused interviews, listeners take away useful information and practical advice from a full roster of retail experts, influencers and leaders.
Love.com's CMO on Tapping Into the Conscious Shopping Trend

In episode 449 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews John Agnew, chief marketing officer at Love.com, an online marketplace focused on sustainable, healthy products and charitable giving. Listen in as Agnew provides an overview of the company (0:55), discusses the conscious shopping trend (1:40), the consumer behaviors Love.com is trying to tap into (3:15), and the brand's sales channels (4:15).

In addition, Agnew discusses driving market awareness and customer acquisition for Love.com (5:25), its content marketing strategy (7:00), gaining awareness through brand ambassadors (9:00), and the mission of the Love.com Foundation (10:25). Lastly, he touches on the growth opportunities he's targeting for Love.com (11:15).

Driven by the magic of marrying creativity and strategy, John Agnew has sculpted transformative narratives for powerhouse brands like Apple, Oura, and Nike. With over 20 years under his belt, Agnew's journey maps a legacy of groundbreaking digital marketing endeavors, reimagining brand identities and carving out innovative campaigns.

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