Personalization Key to BuySeasons E-Commerce Success

Total Retail Talks

Total Retail Talks is for retail executives who crave the knowledge and insights needed to stay successful in today's fast-paced industry. Through engaging talks and focused interviews, listeners take away useful information and practical advice from a full roster of retail experts, influencers and leaders.

In episode 11 of Total Retail Talks, Eric Kirkhofer, chief operating officer of BuySeasons, the parent company of leading online retail brands BuyCostumes, Costume Express, and Birthday Express, discusses how the brands are leveraging personalization to improve the online shopping experience and drive sales.