In episode 102 of Total Retail Talks, recorded at the Total Retail Talks Live! event in Seattle, Molly Hartney, vice president of marketing and merchandising at The Mine, an online retailer of home furnishings (and a Lowe's company), discusses the company's recent rebranding from its previous name, ATGStores.com. Hartney addresses why a rebranding was necessary, as well as the shifts in customer acquisition, marketing and merchandising strategies that have resulted.