In episode 65 of Total Retail Talks, Jim Garlow, director of marketing operations at CDW, a leading B-to-B retailer of computers, hardware, software and IT solutions, talks about how the company is managing the customer experience through all the different ways it interacts with and markets to its customers. Garlow discusses CDW's strategy for segmenting its customer base, and how different marketing strategies are applied to different segments to produce optimal results. In addition, Garlow addresses how CDW is adapting its marketing strategy to better serve an increasingly digital audience.