How Yellowberry Uses Influencers to Grow Its Brand

Total Retail Talks

Total Retail Talks is for retail executives who crave the knowledge and insights needed to stay successful in today's fast-paced industry. Through engaging talks and focused interviews, listeners take away useful information and practical advice from a full roster of retail experts, influencers and leaders.

How Yellowberry Uses Influencers to Grow its Brand

In episode 79 of Total Retail Talks, Total Retail's Editor-in-Chief Melissa Campanelli interviews Megan Grassell, founder and CEO of Yellowberry, a company designed to change the bra industry for young girls. The interview was conducted at last week's Total Retail Talks Live! event in New York City. Listen in as Megan discusses how she started the online brand at the age of 14 from her home in Wyoming, and what she has done to grow Yellowberry by double-digits for each year of its existence.