In episode 157 of Total Retail Talks, Total Retail's Executive Editor Joe Keenan interviews Julie Lyle, interim chief marketing officer at one of the country's largest retailers and a board member of several marketing technology firms. Lyle discusses the growing influence of technology within retail, particularly as it relates to customer experience. In addition, Lyle offers advice for retailers that are about to begin the technology discovery process, including vetting service providers and ultimately investing in a product.