In episode 478 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Megan Porteous, chief revenue officer of Carve Designs, a women's sustainable swimwear and clothing lifestyle brand. Listen in as Porteous discusses the genesis and mission of Carve Designs (1:45), its various sales channels (2:55), and her career background as well as newfound responsibilities at the brand (3:30). She shares how Carve Designs is working to increase its direct-to-consumer (DTC) sales (7:00), the growth of its influencer program (9:40), and why its e-commerce site recently underwent a Shopify Plus redesign (11:30).

In addition, Porteous discusses the business benefits of its online experience redesign and new loyalty program (14:35), how Carve Designs' marketing efforts amplify its sustainability mission (17:15), and the brand's core demographic (19:45). Lastly, Porteous details the overlap between Carve Designs' wholesale and DTC customers (20:55) as well as the key opportunities she's focused on to ensure future growth of the brand (22:00).

Carve Designs’ Chief Revenue Officer Megan Porteous was recently recognized as one of CommerceNext’s “25 Leaders to Watch in 2025” as part of the prestigious CommerceXcellence Awards. As a visionary e-commerce leader who is transforming how women-led, sustainable brands thrive in the digital age, Megan’s innovative leadership is setting a new standard for performance marketing and digital growth. Before Carve Designs, Megan’s career highlights included scaling digital growth at REEF, leading global marketing for Amer Sports brands Arc’teryx and Salomon, and managing Olympic sponsorships at Oakley. With over a decade of experience spanning lifestyle, sports, and outdoor brands, Megan’s expertise combines data-driven strategy with an eye for customer-centric innovation.