In episode 255 of Total Retail Talks, Joe Keenan interviews Paul Goodman, founder and CFO of Pura Vida, a handmade bracelet and jewelry company. Listen in as Goodman discusses his inspiration for starting the company, how Pura Vida supports hundreds of artisans around the world, and the company's distribution channels. He shares how the COVID-19 pandemic has affected Pura Vida's business, including a spike in e-commerce sales, and what the brand is doing to ensure a great customer experience for online shoppers.

Goodman also addresses how the spike in e-commerce activity increases the chance of cyber crime, and how Pura Vida is working with partner Red Points to remove fraudulent sellers and counterfeit goods that appear on third-party marketplaces. He describes the negative impact that fraudulent product sales have on the brand, why the company partnered with Red Points to manage fraudulent activity, and what he's focusing on going forward at Pura Vida to optimize and enhance the business.

As the CFO and founder of Pura Vida Bracelets, Paul Goodman has cemented himself as one of the country’s leading entrepreneurs in retail and e-commerce. Featured in Forbes’ 30 Under 30 in 2015, Paul’s business ventures began over eight years ago after a surfing trip to Costa Rica, where he saw the opportunity to market local artisans' bracelets to the masses back home in the U.S. Since then, Pura Vida has not only been featured in INC. 5000 Fastest Growing Companies for two years in a row, but it has taken over 600 artisans from around the world out of poverty and provided them with full-time jobs. Through Paul’s success and innovative business model, he has been able to donate $1 million-plus to over 160 different charities around the world. When Paul isn’t busy growing his company, he can be found surfing at his local spot in La Jolla, CA.