In episode 204 of Total Retail Talks, Executive Editor Joe Keenan interviews Mike Relich, chief operating officer at Lucky Brand, a denim and fashion brand for men, women, and kids. Listen in as they discuss Lucky Brand's use of predictive analytics to improve inventory allocation across channels (store, web, wholesale), touching specifically on Lucky Brand's partnership with Celect, a software solution for inventory allocation and omnichannel fulfillment. Relich shares a few of the challenges Lucky Brand faced prior to working with Celect when fulfilling orders from both stores and distribution centers, such as poor customer experiences when shoppers would receive multiple packages from multiple locations for one order. Furthermore, he talks about Celect's predictive analytics technology that allocates inventory in context to the needs of individual stores, factoring in the other styles in the store, and successfully challenging Lucky Brand's traditional distribution of merchandise.