In episode 450 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Ranu Coleman, head of marketing at PatPat, a leading children's apparel e-commerce brand. Listen in as Coleman provides an overview of the company (0:55), discusses her professional background (2:10), PatPat's localized marketing strategy designed to serve its diverse, global customer base (3:25), its primary engagement channels (5:25), and technology solutions that are helping the marketing team reach its goals (7:10). She discusses consumer behavior across the brand's global audience (9:35) and the internal collaboration between marketing and merchant teams (10:50).
In addition, Coleman discusses influencer and consumer collaborations at PatPat (11:55), how she's working to strengthen the business' marketing team (14:25), how the role of a retail marketer has evolved (15:55), and the consumer trends she's most excited to capitalize on at the brand (17:40). Lastly, she touches on her marketing team's approach to brand partnerships at PatPat (19:00).
A seasoned marketing and communications leader with deep experience in the retail and fashion space, Ranu Coleman serves as head of marketing for PatPat overseeing global marketing strategy, driving brand and product awareness, alongside customer acquisition and engagement.
Prior to PatPat, Coleman held marketing roles across a variety of fashion and retail brands. She most recently served as chief marketing officer for Azazie, the direct-to-consumer bridal company focused on high-quality, custom-fit, affordable bridesmaid dresses and wedding gowns. Previously she held the role of director of marketing for a cutting-edge tech company, ASD, following consulting for Sephora where she led the rollout of a new urban location prototype, Sephora Studio. Coleman served as manager, brand marketing for equestrian footwear and apparel brand Ariat International after a similar post for Dreamwear facilitating strategic partnerships with national brands including Nicole Miller, Skinnygirl by Bethany Frankel, Playboy, The Kendall + Kylie brand, and Laura Ashley .
Coleman received her bachelor's degree in political science from UC Irvine and professional designation program - visual communications degree from Fashion Institute of Design & Merchandising (FIDM). She is married with two children and lives in the San Francisco Bay Area.
