In episode 247 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Ismail Ozokur, CEO of Oz Medical Supply, a family-owned and operated medical supply and equipment distributor to all segments of the healthcare industry. Listen in as Ozokur discusses his career background, the history of the company, and Oz Medical's primary customers and products. He shares how the business adapted to the challenges that emerged during the coronavirus pandemic, including product sourcing and meeting sudden increased consumer demand, and how peer-to-peer fulfillment network Cahoot provided solutions to help Oz Medical fill orders.

In addition, Ozokur discusses how the business continues to diversify its focus, expanding to other product lines to maintain growth, and offers his predictions on demand for both the direct-to-consumer and business-to-business segments of Oz Medical Supply's business post-COVID-19. Lastly, Ozokur shares advice to other retailers looking to optimize their supply chains during this uncertain time, as well as what he's focusing on to sustain growth heading into 2021.

Ismail Ozokur has been in the medical supply business since 2005. He established his own entity in 2010, and launched Oz Medical Supply in 2016. Prior to founding Oz Medical Supply, Ozokur held positions at Pearl Crop, Port City Medical, and Medicath.