In episode 435 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Mary Ellen Coyne, CEO, and Kevin McLaughlin, co-founder and creative director of J.McLaughlin, an American lifestyle brand. Listen in as Coyne and McLaughlin provide an overview of the J.McLaughlin brand (0:55), detail the origin of the company (1:55), and identify the customer behaviors they were tracking last year (2:50). They discuss the brand's core customer (4:35) and the overlap between online and retail customers (5:40).

In addition, Coyne and McLaughlin touch on J.McLaughlin's physical store footprint (6:10), the brand's inventory position (6:55), adjusting for consumer behavior in 2024 (7:35), the impact of new elevated casual attire in the workplace on the brand's merchandising strategy (9:15), and the brand's plan for its stores in 2024 (11:15). Coyne and McLaughlin also discuss increasing the brands e-commerce offerings (12:15), acquiring more loyal customers in the new year (14:55), utilizing customer data for a more personalized experience (16:05), and the role influencers will play in growing the brand (17:00). Lastly, they discuss their plans to start marketing the brand outside of the U.S. (17:35).

This episode was recorded at the 2024 ICR Conference in Orlando.