How Hatch Collective is Strategically Integrating Leading Maternity Brands

In this episode of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Ariane Goldman, CEO of Hatch Collective, parent company of leading maternity brands HATCH, Motherhood Maternity, A Pea in the Pod, and Destination Maternity. In the conversation, Goldman discusses her entrepreneurial career journey (1:00), how the new Hatch Collective business is strategically combining four leading maternity brands (3:41), and the opportunity for customer crossover between brands (8:04). She shares her strategy to integrate Motherhood Maternity, A Pea in the Pod, and Destination Maternity into the HATCH business (11:30), and the role that its content platform, Babe, will play in combined portfolio growth (15:10).

Furthermore, Goldman discusses how building community fuels organic brand growth and customer lifetime value (18:41), as well as the operational efficiencies she’s targeting as she brings the maternity brands together (19:33). Lastly, she discusses the growth opportunities she’s pursuing for the Hatch Collective portfolio of brands in 2023 (21:20).

Ariane Goldman is the CEO of Hatch Collective, the parent company of HATCH, Motherhood Maternity, A Pea in the Pod, and Destination Maternity, the leading maternity brands offering clothing and skincare across styles, brands and price points. Newly pregnant with her first daughter, Ariane launched HATCH in 2011 as a line of classics and has now expanded into a full lifestyle assortment featuring ready-to-wear, intimates, accessories, and beauty. On the digital side, Babe, the HATCH content platform, is a community-based site that offers Q+As with medical experts fused with lifestyle tips, first-person essays from our community, as well as shopping and style stories catering to every woman on the journey. Prior to HATCH in 2007, Ariane founded twobirds New York, a collection of bridesmaid dresses. She started her career at American Express, where for eight years she worked in the global firm’s marketing department. Ariane received a BA in Business Administration. She resides in New York City.