It's not a secret that customers that purchase in multiple channels (i.e., omnichannel customers) are more valuable to brands than their single-channel counterparts. Therefore, it makes sense that retailers would do everything in their power to convert single channel customers — particularly those in-store — into omnichannel customers. In episode 50 of Total Retail Talks, Scott Posilkin, CRM and retention digital email strategist for Finish Line, discusses the athletic footwear and apparel retailer's strategy for getting its in-store customers to engage and purchase digitally as well.