In episode 340 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jeremy Canade, co-founder and CEO of Fable, a leading direct-to-consumer (D-to-C) pet brand. Listen in as Canade discusses his professional background, the inspiration behind founding the company with his sister, and what makes Fable different from other pet brands in the market. He shares details about the innovative product development process at the brand, as well as how Fable's products showcase its approach to reject the concept of pet ownership.

Furthermore, Canade discusses how the brand is competing with big-box retailers selling pet products, how he manages scaling the business without sacrificing its core values, and how Fable plans to utilize its recent $9 million in raised capital. Lastly, he shares the opportunities he's targeting for growth moving forward.

CEO and co-founder of Fable, which launched in 2019, Jeremy Canade began his career as a mutual fund analyst at Morgan Stanley after graduating with Honors from Johns Hopkins University in International Studies. Jeremy was an early employee and head of retail strategy, planning, and business development for Jet.com and Walmart US E-Commerce and served on the Retail Leadership team. His team developed and drove key initiatives across the $15 billion-plus e-commerce business and led the $3 billion-plus e-commerce holiday season (the largest Q4 performance in Wamart.com/Jet.com history). Jeremy previously co-founded di8it charts, where he oversaw a successful acquisition by think-cell Software, and was a management consultant at A.T.Kearney for three-and-a-half years, where he focused on corporate strategy and supply chain for numerous Fortune 500 clients, primarily in consumer goods and retail.