In episode 123 of Total Retail Talks, Melissa Baird, vice president, systems and procedures for Draper James, a lifestyle brand and retailer of women's apparel and accessories founded by actress Reese Witherspoon, discusses the company's decision to move to an omnichannel, cloud-based platform to help power its financials, inventory, customer and order management processes. Baird provides insights into how NetSuite's Retail Apparel Edition platform has helped Draper James obtain an end-to-end view across all of its distribution channels — wholesale, e-commerce, brick-and-mortar stores — enabling more seamless experiences for its customers.