In episode 131 of Total Retail Talks, Brian Schultz, senior director, e-commerce and digital product management, Crate and Barrel, discusses how the furniture and home decor retailer is using technology to better connect its customers’ online and offline shopping experiences. Schultz details how Crate and Barrel's native mobile app plays a role in customers’ in-store shopping experiences, how the omnichannel nature of today's shoppers impacts merchandising decisions for the retailer, and offers advice for other brands that are looking to improve the in-store shopping experience through the use of technology.